guarnatee Marketing - 23 Ways You Can market Yourself

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Is the problem that you can't sell or that you don't have anyone to sell to? If you're like most agents your amount one problem is generating excellent leads. By excellent leads I mean person who fits your description of an ideal client, who wants what you have, who can make a "yes" decision, who has the money to do company with you, and who is ready to make a buying decision now.

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If you had an appointment book filled with these people, and you couldn't help at least 90% of them to buy, you also have a sales issue that needs immediate attention. The think you struggle to fill your appointment book is because: you don't know how to market yourself, you don't know what to do to market yourself, and you're scared to try to market yourself. Well, in this description I'm going to share 23 ways you can market yourself, and market yourself extremely effectively when you do it well.

Go to your existing client database and market to them. You've sold these habitancy once, and they're the most likely habitancy to buy from you again. Develop and implement a referral system. Prepare an offer to cross-sell, up-sell, and/or down-sell every buyer. Develop and implement a client appreciation program. Develop your own proprietary mailing lists and implement a direct mail marketing campaign to originate leads. Develop and implement a drip marketing campaign. Develop lead response advertisements in print/Tv/radio with a clear response mechanism. Prepare a marketing message in alignment with associations based on trades/recreation/ethics & beliefs. Convey your marketing message straight through the use of case studies, testimonials, & stories. Get leads straight through newsgroups and forums. Use direct mail to originate leads. Develop a newsletter with response mechanisms, and sufficient value that habitancy will share it with others. Develop and implement an schooling based marketing plan utilizing workshops/seminars/tele-seminars/training. Get known and have a memorable message (not a gimmick or slogan) spread straight through press releases. Develop a website to capture leads and form a connection with prospects. Publish articles. Generate leads from either having a booth at a trade show or from attending trade shows. Generate leads straight through your connection with other businesses who sell to the habitancy you want to sell to. Interview other habitancy or get interviewed and use the audio from these interviews as a lead generation mechanism. Build a connection with prospects straight through electronic follow-up messages that furnish requisite facts to the prospect. Generate leads straight through efficient networking. Use white papers/reports/check sheets/tip sheets/guides to originate leads. Attract interest and attention straight through controversial editorials published in publications read by your target market.

There are more ways to market yourself, but this should give you a pretty good start on some ideas about how to get out and market yourself. Will one and only one of these ways to market yourself fill your appointment book? Maybe, but in all likelihood you'll have to use several to keep your appointment book filled with the amount and kind of appointments you want.

Will it be hard for you to do it? Not once you understand who you're marketing to, what they want, and how to recapitulate to them how your explication helps them to honestly get what they want. At that point you'll have habitancy in various stages of the buying process reaching out to you.

Does it take time to form a marketing plan and system? If a message works it works immediately, but it will take you time to form a message that works and use that message to form a systemic marketing plan. But once you stop wasting your time meeting with prospects and learn how to market yourself developing reproducible systems it takes a whole lot less time than what you're spending now with few results to show for your efforts.

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